Public Relations

Purpose: 

The purpose of the Public Relations Committee is to establish and maintain a
positive public image of the organization by encouraging ALA members to be visible in
their communities through branding and informing the public about the mission of the
organization. Standing Rules #6, National Committees – Member/Organizational
Support 

 

What does Public Relations do?
Spread the word about the American Legion Auxiliary: A Community of Volunteers
Serving Veterans, Military, and their Families.

• Maintain a social media account(s) for departments, divisions, and units.

• Build relationships with local media.

• Send press releases and letters to the editor to local media.

• Contact your local government for proclamations.

• Have an elevator speech.

• Familiarize yourself with the PR Toolkit.

• Take the ALA Academy courses  related to PR:

ALA Branding and Why it Matters to Me!

 Using Social Media to Your Unit Advantage

 

Encourage ALA members to be visible in their communities through valuable, distinct
branding.

• Wear branded clothing, pins, etc., at events.

• Have visible branding at booths, tables, etc.

• Have American Legion Family brochures available at events (order through your
  ALA department office).

 

Share the latest news from ALA volunteer national leadership and ALA National
Headquarters. 

• Distribute newsletters at all levels of the organization.

• Conduct video conferences (Zoom, etc.) with members.

• Inform members of national publications such as Auxiliary magazine, ALA blog, ALA eNews, ALA social media, etc.

 

Deadlines/Important Dates

• Department Chairman Report due to National Committee: May 15

• Department, Unit, and Member Award Nomination Forms Completed and Submitted: June 1